The Telenor colours

Telenor – the blue brand. Our blue colours are a key ingredient for establishing brand recognition. They act as the primary signifier of a Telenor brand message.

.ase color palettes for Adobe CC

Core colour palette

Dark Blue

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Mid Blue

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Telenor Blue

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Light Blue

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Off white

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White

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Secondary palette

Used correct, secondary colours bring a warm and playful dimension, while keeping the overall look clear and true to our brand. Should never compete with blue, but rather enhance the expression by adding warmth, energy and variation where needed.

Text

Orange

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Green

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Yellow

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Red

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Pink

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Background

Orange

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Yellow

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Green

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Red

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Pink

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Use them with care:

In text – to highlight key messages
In background – in combination with blue to give a warmer expression
As accents – to draw attention to details
As supporting surfaces – in illustrations, infographics that need a more dynamic touch
Always to amplify, never to dominate

Attention grabbers

Sometimes, we need colours that shout a little louder. That’s where the attention grabbers come in. They spark energy, highlight urgency, and make sure the right elements can’t be missed. And yes, they can even bring the party when we need a festive mood.

Use them sparingly; for key calls to action – prices, labels or other elements.
For highlights – when something truly needs to stand out. Never as the base – they’re accents, not foundations.

Attention grabbers should again, always support our blues, not compete with them. Used wisely, they cut through the noise without overwhelming the brand expression.

Hot pink

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Bright yellow

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Vivid orange

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Additional

The additional palette contains colours that are still in use across some contexts and business units. They are not part of our core expression and should be used with restraint.

When needed, apply them carefully and always in a way that supports the primary blues and the secondary palette. They exist to ensure consistency where they are still in use – but they should never take a leading role in new designs.

Mint

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Peach

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Stone

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Combinations & usage

Here are our recommended colour combinations.

First row shows our core colour combinations.
These are our secondary colour combinations which are also allowed to add some variation.(Red cirlcle) Not suitable for print.