Sonic Assets

The Telenor Sonic Logo has been adapted tonally to work with a variety of different emotions to blend in naturally in any story telling scenario.

Below are examples of more common musical pairings for each version
But please keep in mind each Sonic Logo adaption is very flexible and can be creatively matched with any number of musical elements depending your needs and use cases.

The Sonic Logo Master is a clear and modern arrangement that will pair smoothly with today's progressive pop music.

The Uplifting and Playful adaption is light and cheerful, perfect match for bright, energetic and percussive musical elements.

Our Cinematic adaptation is a warm and emotional approach that's highly adaptive across genres, working well from traditional orchestral music to modern electronic arrangements.

The Reduced and Relaxed approach is calming and humanising, working beautifully with acoustic based musical elements.

Use a minimum of 2 frames break between the music and/or VO and the Sonic Logo at the end of a video. It doesn’t matter which type of video it is.
DO like this:

NOT like this:

When you use the Sonic Logo at the beginning of a video – no matter which type of video it is – make sure to wait until the fade out of the sonic logo is completed (the “zero” audio) and start the music right after. Preferably with 2 frames silence in between.

It is not recommended - however if you feel its best to have the Sonic Logo overlap with other music or audio elements in a video, please keep this to a minimum.

Ensure the music or audio element does not clash with the Sonic Logo tonally and avoid any crossover of VO with the Sonic Logo.

The new sound logo is build on the well established Telenor jingle and represents the essence of the Telenor’s sonic identity.

The Sound logo can be used as stand alone as well as to open or close a tracks. To ensure that we have flexibility to work with any theme, tonality or culture we have developed different variants.

The UX/UI Sounds provided are there to emphasize key moments in the end user's experience.
Highlighting important or urgent instances that may occur while using the app:

- Focus on the purpose of each individual sound
- Avoid altering the speed of the sounds provided
- Do not shorten the sounds in any situation
- Avoid situations where the same sound is being played repeatedly in a short space of time

These are specific “music containers” that reuse and reinterpret ingredients of the Sonic DNA, such as melodies, riffs, and chord progressions, to reflect different emotions or moods. Custom Soundtracks are tailor-made songs produced and arranged to moving images. They are predominantly used in campaigns.

We’ve provided a quick overview of the new Telenor Christmas Assets;

Along with a simple and clear roadmap for making the most out of this new festive arrangement. Time stamps for various sections will be noted, as well as suggestions for how to use the stems provided. If at any stage further assistance is required, please do not hesitate to reach out. We hope you have fun working with these new holiday assets and we’re looking forward to hearing them in use!

Short sounds (15-30s ) derived from the Telenor Sonic DNA® that watermark audio experience during online or in-person events.

Event Sounds can be developed in the Sonic DNA style or a different style of music that suits the event.

Read user guide (ppt) in the collection below.