Tone of voice

To show our existing and future customers that we connect them to what matters most, we need to speak to people in an engaging, compelling way. We need to talk about what's important to them, in a way they understand, in a way that stands out.

These are the behaviours that underpin everything we write. They run through all of our messaging and comms, bringing to life the message
of connecting people to what matters most.

We’re optimistic and upbeat — and we aren’t afraid to have some fun. We use a warm, friendly register, showcasing what it’s like to be with Telenor:

“We’ve got the perfect small screen for your big moments”

We put the positives at the heart of our messaging in a way that’s bright and eye-catching:

“Does my data look big in this? Get ready for unlimited data at our top speed, from only 799, - / md. Start your subscription today, at telenor.no”

It’s important that you’re friendly and warm whenever talking on behalf of Telenor. In a way, you’re forming a connection with them!

Stay on topic by focussing on the brilliant connections Telenor makes possible.

Show your enthusiasm without getting carried away – minimise xclamation marks, and avoid bragging.

Keep it light-hearted and optimistic. Have fun where appropriate, and where it’s not, always give a solutions-based response.

It’s important we keep our language accessible, allowing us to connect to as many people as possible. So we keep our writing to one idea
per clause, and make the messag really clear:

“You’re an unstoppable gamer. All you need is unstoppable data.”

It’s okay to keep it light and fun, as long as the central idea is easily gettable:

“We’ve already forgotten what buffering looks like.”

Speak directly, simply, and to the point, making sure you use as little jargon as possible. We want as many people as possible to understand us.

Get your message across in a way that’s easy to understand.

Avoid jargon and long, complicated sentences.

Clarity doesn’t mean robotic – keep your tone friendly and don’t be afraid to be yourself.

We have a real-life impact on people, so we speak directly to their experience. We write in a way that lets our customers know what we do affects them:

“We make catching up with friends as easy as 1, 2, 3 — or +47.”

Being personal is all about showing people what connection can mean for them in real terms. To be relatable, we can also bring in a bit of humour:

“The perfect playlist is priceless. Almost. With our Yng package, you can stream without using any of your data allowance. Discover more at telenor.no”

Think about your customer’s perspective. How can you make their interaction as easy and enjoyable as possible?

Take the perspective of the customer – what’s in it for them?

Ensure they know you have their interests at heart, and that you understand how important connection is to them.

Use informal language that’s familiar to them to make them feel comfortable and at home.