Face forward

Quick link til guidelines i ppt inn her som knapp

The Telenor symbol or logo remains the primary brand signifier and must always be present. The Face Forward design elements should never be used as a standalone brand mark or logo.

Face Forward is the only strategic expression to be visualized. Avoid introducing othertaglines or slogans that may dilute or confuse the concept.•Messaging must remain aligned with the Face Forward spirit: optimistic, energetic, future-facing, and human-centric.

Variations of the phrase can be used in copy only, to tailor messaging for specific contextsand audiences like “Let’s face forward together”.•Keep adaptations motivational, relevant, and inspiring - they should always reinforce thecore idea of progress and purpose.•

Ensure visual coherence by applying Telenor’s brand guidelines for typography and logo usage.

Variations of the phrase can be used in copy to tailor messaging for specific contexts and audiences.

The Face Forward expression is characterized by it’s creativity, inspiration, and vibrant spirit.

It is the creative expression of Telenor’s new strategy—a unified communication concept designed to be recognizable across touchpoints and markets.

The Face Forward expression is defined by a deliberate and distinctive typographic visual configuration.

The Telenor logo or logo symbol, must never be placed near the Face Forward typographical set-up nor with the campaign’s illustrative shapes. This separation is essential to maintain the integrity of both the Telenor identity and the communicationconcept.

When the Telenor logo (wordmark with symbol or
the symbol alone) are used in Face Forward campaign material, the placement of thecampaign elements must be handled with care to ensure Telenor brand clarity.

The Telenor logo should always be placed in a clear, uncluttered area—ideally in one ofthe four corners of the layout.

All visual elements within the Face Forward campaign must use the approved Face Forward colour palette.

Please refer to the following page for a detailed breakdown of colour assignments across campaign elements and the colour codes.

Each shape is assigned to a specific ‘theme’ and may be used to reinforce
the specific wording.

However, the illustrative shapes are often used freely to create visually interesting compositions for various campaign material.

NB: To maintain visual consistency, only use the original shapes provided in the Illustrator files — do not create new or modified versions.

Legg inn knapp med lenke til illustrator files + oversiktsbilde av shapes

Grid - The shapes can be organized using grid-based layouts. When placed in a grid, ensure thereis a small gap between each shape for clarity and balance.

When designing layout compositions, pay close attention to both the placement of theshape and colour of each shape to ensure a harmonious overall design.

Color - Refrain from applying all palette colours within one layout—aim to use no more than three to four per composition.

Illustrative shapes in use - kan dette være en bildekarusell eller noe?

Campaign visuals can be enhanced with photography. Photographs should preferably feature employees to reinforce authenticity and relatability, hence creating an engaging expression.•Ensure that the individuals featured in the visuals display an energetic and positive expression.•Their gaze should be directed into the camera or towards the right, conveying a future-facing and optimistic outlook.

There are two photographic styles:

Cropping

A closer cropping provides a more engaging look and feel and should prefarably be implemented.

However, images may be cropped to fit the composition and purpose of the layout.

Bilde med visuell forklaring

When using the full range of campaignelements in the design of various materials, there is a consistent visual principle that ties them together:

Legg inn eksempler i bildekarusell

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