Digital Plattforms
To ensure that our communication material is always optimized and perceived as being of high quality, all material must adhere to the formats of the various digital platforms where Telenor advertises.
On both Instagram and TikTok, large parts of the ad space can potentially be covered by various UX elements. Therefore, ensure that the logo is placed within a safe area. It is advisable to use the minimum allowed clear space around the logo to ensure a satisfactory size.
Place important information/graphics within the safe zones.
Ensure that you follow the latest specifications of the media platforms.
Guiding principles:
• Always include something blue in the image to ensure the overall impression in the feed feels distinctly blue.
• When referencing current events or memes, try to “Telenorify” the expression. This could be through a blue frame or using our font, for example.
• For signs and graphics, always follow the current guidelines.
