The Telenor colors

Intro text about Telenor color palettes and the importance of correct use of colors for Telenor Group Telenor – the blue brand. Our blue colours are a key ingredient for establishing brand recognition. They act as the primary signifier of a Telenor brand message.

We should always prioritise the blues to create something that stands out and keeps on building on the Telenor equity.

.ase color palettes for Adobe CC

Extended color palette in Figma

Core color-palette

Dark Blue

HEX #000F3C RGB 0,15,60 CMYK 100,100,35,58 Pantone 2766 C

Mid Blue

HEX #2D28CD RGB 45, 40, 205 CMYK 97, 83, 0, 0 Pantone 2728 C

Telenor Blue

HEX #00C8FF RGB 0, 200, 255 CMYK 100, 0, 0, 0 Pantone Process Cyan

Light Blue

HEX #B4FFFF RGB 180, 255. 255 CMYK 38, 0, 14, 0 Pantone 317 C

Off White

HEX #E8FDFF RGB 232, 253, 255 CMYK 10, 0, 2, 0 Pantone 656 C

White

HEX #FFF RGB 255, 255, 255 CMYK 0, 0, 0, 0 Pantone -

Supporting color-palette

Our supporting colors are important ingredients in creating moments of contrast against our core blues.

Our secondary colors have two main functions:

In CTA’s to create cut through in messaging and should always be used in conjunction with our blue palette.
Within our art direction, again only when seen with our core blue palette.

Our supporting colors should never be seen in isolation.

Brights

Orange

HEX #FF5A28 RGB 255, 90, 40 PANTONE 165 C CMYK C0, M84, Y94

HEX #FAED3C RGB 250, 237, 60 PANTONE 102 C CMYK C3 M0 Y97 K0

Lemon

Hot Pink

HEX #FF4173 RGB 255, 65, 115 PANTONE 191 C CMYC C0 M93 Y26

Neutrals

HEX #A5CDB9 RGB 165, 205, 185 PANTONE 565 C CMYK C38 M0 Y28

Mint

HEX #E8DED3 RGB 232, 222, 211 PANTONE 9226 C CMYK C8 M12 Y16 K0

Stone

HEX #E4A99B RGB 228, 169, 155 PANTONE 2438 CMYC C0 M40 Y36 K0

Peach

Color hierarchy

When creating any communications for Telenor it is important to remember we always lead with our core blues and from this our primary blue is always the hero.

Our secondary colours are only used in CTA's or in photography, they should never occupy more than 10% of any communication.

Combinations & usage

We keep our use of colour consistent across all of our comms. Here are our recommended colour combinations.

First row shows our core colour combinations.
These are our secondary colour combinations which are also allowed to add some variation.(Red cirlcle) Not suitable for print.

Supporting colours

We keep our use of colour consistent across all of our comms. Here are our recommended colour combinations with supporting colours.

To use on CTAs, price tags or anything that needs to be highlighted.
(Red Circle) Not suitable for print.

Colours in use

.ase color palettes for Adobe CC

Extended color palette in Figma