Segments

Understanding our customers is the key to building a strong brand. By segmenting the market, we can identify different types of customers, understand their unique needs, and make sure we meet them in the best possible way.

Our main target group is in mid-life segments, Modern Explorers. Whenever we develop new products, create communication, or design offers, we make sure to keep their needs at the center.

We want them to feel seen and understood. It’s about building stronger relationships and making sure Telenor feels like a brand they can relate to and trust. By focusing on what matters most to them, we aim to create a safe and worry-free digital life to them.

Modern Explorers

Profile
Ambitious individuals striving for personal growth in all areas of life, from work and relationships to lifestyle and family. They want to stay modern, active, and “up-to-date.”

Digital Life
Digital technology is central to everything they do. Smartphones are their primary tool for managing daily life, staying connected, and controlling other devices.

Pain Points
Modern Explorers feel that telcos are too complex and overly focused on technology. Practical issues like compatibility problems, hardware setups, and poor support are significant frustrations for them. They are also emotionally concerned about their children’s online safety and screen time.

Needs
They seek convenience through solutions that just simply work, along with immediate support when needed. They want a provider that wants the best for them, helping them feel in control and safe—both for themselves and their family.