Why a strong brand is important
A strong brand endures, even as everything else changes
A brand is more than just our logo and slogan—it’s the sum of every experience, feeling, and connection we create with our customers. Building a strong brand takes time, but the value it brings proves it’s worth the effort.
Strong brands provide stock market resilience during periods of volatility. When turbulence drives the market down, strong brands tend to decline more slowly and recover more quickly when markets rebound.
In addition, one of the world’s leading brand studies shows that the stock prices of strong brands grow faster and outperform the index in the long run.
Characteristics of a strong brand
- Top of mind in purchase situation (awareness)
- Meet functional needs (quality, support)
- Differentiates from competitors
- Touches one´s emotions
- Consistent good customer experience
